UVSU - YOU VS YOU Small Businesses

UVSU is an Australian owned and designed active lifestyle apparel brand which was created in 2016. We at UVSU built this brand for you! We know its hard to stay motivated and inspired. With so much personal and social distraction in life that can easily interfere with your focus, goals and aspirations. We believe UVSU is not just a brand, it's a “psychology of excellence” that embodies self-awareness and personal empowerment. The calibre of individual who has adapted this mindset is one who dares to challenge themselves in all areas of their life to improve personal performance towards living to their full potential and becoming the best version of themselves. Therefore, the type of individual who aligns with the psychology of UVSU is the ultimate athlete. Not just an athlete of a particular sport, profession or hobby... But an “ATHLETE OF LIFE”. We believe that deep within every human being is unique potential for their own personal greatness. This potential lies within and can be awakened at any time. The concept of “You vs You” is to be consciously aware that you are the creator of your circumstances, reality and life. That no one can ultimately stop you from achieving your goals and dreams. No other person outside of yourself has the power to stop you from achieving your desires, goals and dreams. Only you possess the power to stop you. This power is your mindset towards yourself, others and life. Competing with others is healthy, though limited. External competing, victories and achievement will only satisfy you for so long before you eventually become unfulfilled. Seeking out a greater purpose and meaning in order to be the best version of you that will positively impact, inspire and empower others to do and be the same. This is how we make the world a better place. This is how we live our best life. This is how we become who we are truly meant to be. Don't continue to waste your time focusing and competing with what everyone else is doing. This is a game that no one wins. This is a losers mindset. Focusing on what others are doing is disconnecting your natural energy from your potential. Only you can truly challenge yourself. Only you truly know what your strengths and weaknesses are. Only you can focus on becoming a better version of you. This is your time to “Dare To Challenge Yourself” and “Be The Difference” that directs you to “Pursue Your Potential” by truly understanding that “You Are Your Greatest Opponent”. Overall, our key driving force is to build a global brand that people can rely on, to inspire and empower them in pursuit of their own greatness and become the best version of themselves. We want people to feel personally empowered when wearing our apparel. We want to be apart of your personal mission. We look forward to being apart of your journey, wherever you are or whatever you are doing.